FALL 2019 Year Long Studio
SUBJECT: Craft Beer and Urban and Regional Planning
PROFESSOR: Theodore Lim
Craft breweries are enjoying a surge of popularity, growing from an estimated eight craft brewery operations in 1981, to over 4,500 microbreweries and almost 2,600 brewpubs as of 2018 (Brewer’s Association, 2019). In 2018, small and independent brewers comprised 13.2% of market share by volume, and 24.1% market share by retail value (ibid). Craft breweries are not just significant symbol of the US’ changing taste in beer. Their presence in local communities are also creating interesting spaces where people can gather, revitalizing downtowns, adapting historic buildings, and creating linkages between outdoor recreation, and the local business and food movements. Regionally, some areas are promoting craft breweries as part of a regional economic development strategy related to tourism and food and beverage processing. The growth in popularity in craft breweries is not without its challenges however. Examples of concerns accompanying brewery establishment include: increased congestion, public drunkenness, cultural changes, resident quality of life vs tourism development, infrastructural constraints, and environmental impacts.
In this studio we will examine the role urban and regional planners play in balancing the goals of community and economic development, infrastructure capacity, quality of life, environmental amenity, historical preservation, and sustainability. We will conduct in-depth site research using interviews, surveys, and photography in the City of Asheville, NC, known for its craft beer culture and tourism industries, and apply lessons learned to deliverables we prepare for our clients: (1) the Town of Blacksburg, VA; (2) the Blacksburg Partnership; (3) Onward New River Valley; and (4) the Brewer’s Association.